Originally envisioned by Stefania Di Simone, Chio di Stefania D came into being in the spring of 1999. Currently the line is designed by two sisters, Stefania and Maria Cristina Di Simone, who create and manufacture the line exclusively in Italy. The goal was to create a collection of swimwear that contained a strong measure of high fashion and introduced the concept of 'haute couture' to beachwear. Chio beachwear is sold around the world and has been in a wide range of publications.